There are two ways of reading the above sentence. They are quite opposite in meaning.
No matter how you first read the above sentence, it doesn't mean you are a negative or positive person. It just means that there are two different ways of reading that sentence.
Same thing with blogging. Some people will say that it's just a fad, that it won't last long, that it's not profitable so it's not worth investing time in learning how to blog.
Other people will see the blog as an opportunity to promote their knowledge, expertise, experience and other career assets. They will see it as a platform for interactively communicating with career allies, potential clients, prospective employers, etc.
In the end, what a blog is does not matter as much as how you use it to your own advantage. The key is to identify the strategic factors and issues that will determine whether your blog will help you achieve your goals in life, in your career or in business.
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