45. Which is more popular: going to the movie theatre or reading someone's letter to the editor of a newspaper?

That's correct: people want to see an entertaining story unfold on the giant screen. They don't care about the opinion of other people. The only people who read the Letters to the Editor section are the people who wrote those letters!

In other words, don't start a blog if you want to express your opinion. People don't care, really. Your opinion is not that important (unless you're the Pope, who's leading a billion Catholics all over the world, or unless you're the Chairman of the U.S. Federal Reserve -- I have no clue what he's doing, but he sounds like an important dude).

An opinion, when you think about it, is often a confusing thought. However, nobody would tell their friends: "Do you have some time? I would like to share my confusion with you."

Instead, people say: "Can I tell you my opinion?"

I repeat: If you are serious about making serious money via blogging, you must stop viewing the blog as a place to "share your opinion."

People want knowledge, period. The only time people are interested in opinions is when they are expressing their own!

A blog is useful if and only if you use it as a place to share your conclusions -- that is, where you share valuable knowledge that you independently created (i.e. a conclusion) or borrowed from another source and reformatted it to fit your audience's particular informational needs.

The blog is a place to share your conclusion, not your confusion.