42. Humour, sex and money

I read as a teenager that in the female brain, the neural area in charge of handling humor and laugher is right beside the area handling sexual arousal.

Scientists have discovered that fact through experiments where they subjected a test group of women to comedy movies before introducing them to men. A control group of women did not view funny movies before meeting men.

The results consistently showed that women who had watched funny movies were more receptive sexually than women who did not laugh in the minutes preceding their encounter with men.

Full disclosure: I have to confess that after I discovered that fact, I immediately went to the bookstore to buy a couple of joke books, including Woody Allen's and Jerry Seinfeld's. Yes, it's pathetic, but hey, it worked for me!

So what does humor and sex have to do with making money through blogging?

Well, the lesson is that if you want people to be receptive to your sales pitch (which is called "seduction" in any courtship), then you have to entertain your readers and make them laugh.

Oh, I have a "blonde" joke for you, but it's quite intelligent:

A ventriloquist was giving a show with a wooden puppet sitting on his lap. He had his puppet say horrible things about blond women, about how stupid they were and how vain and silly they can be. Suddenly, a blond woman in the crowd stood up, apparently furious about the comedian's discrimination against blondes. She goes: "Hey, you should be ashamed of yourself! How dare you?! Not all blondes are stupid! For your information, I have a Master's in philosophy and a PhD in literature! What do you say to THAT?!"

The ventriloquist was shocked at her credentials and, visibly embarrassed, began to apologize: "Oh, I'm so sorry... your credentials are quite amazing and..."

The blonde woman immediately interrupted him: "You, shut up! I'm talking to the little guy!"