65. What if you blog and nobody reads you?

What if you start blogging and invite 500 people to subscribe to your blog, and only two people subscribe? (And they are your Mom and your girlfriend...).

Even then, you STILL win.

That's because you will realize that what you currently know is not worth much. Indeed, if nobody subscribes to your blog (i.e. give you their email address so they can receive your postings straight into their email box -- check www.realtimesuccesssecrets.blogspot.com for an example of such a Subscribe button), then it simply means people don't value your knowledge.

You still win because at least, now you can do something about your knowledge. You can read more books, you can talk to and learn from knowledgeable people, you can attend workshops, etc.

Why would you do the above which, after all, requires effort and money?

Because without valuable knowledge, you simply CANNOT survive in the new competitive economy.

Most people make the mistake of thinking that just because they have a job, they must know something. Wrong. Employees are hired to execute written procedures developed by the company. The knowledge or knowhow, more often than not, is contained in those procedures.

If and when the valuable knowledge is contained in employees' heads, most of them are still incapable of turning all that tacit knowledge into explicit knowledge that can be shared (even sold) to others.

This is why blogging is so useful: it forces you to turn your tacit (in your head) knowledge into explicit (in the world) knowledge. Only then will you know, for sure, the value of your knowledge and do something about it.

And this is important, because all great and profitable careers are based on the valuable -- and, to a certain extent, exclusive -- knowledge of the careerist.