63. Your blog may be more valuable than your job

Every day, millions of people go to work to enrich somebody else.

In other words, they trade their time for money (a paycheck), yet they are NOT building anything for the long-term for themselves or their families. Rather, they help business owners built the structural capital that will ensure that THEY (the business owners) get richer and richer.

Indeed, ANYTHING that you build in the course of doing your job belongs to the employer: procedures, plans, reports, ideas, patents, innovations, etc.

EVERYTHING YOU BUILD EVERY DAY WILL NEVER BELONG TO YOU.

Smart people, however, don't trade their time for money. They are building tools that will allow them to create more and more value while working less and less.

In the short term, your blog may not be worth much. But in the long term, if you play the game carefully, your blog can become your single greatest career asset: it serves to not only increase your (perceived and actual) market value, but it also expands your employment or contracting opportunities.

Indeed, becoming rich is a matter of either increasing the value you offer to clients (today, most of that value resides in the knowledge in your head or your systems), or increasing the number of clients that you serve.

Blogging allows you to increase BOTH.

Your job, most likely, allows you to increase NEITHER.