Most people use the Internet to SURF whereas smart (i.e. rich) bloggers use the Internet to SERVE.
Indeed, when you mindlessly surf the Net, you basically waste time. Information, even when it is free, ALWAYS costs time (i.e. reading takes time).
Instead, why not use the Internet to SERVE people? Sure, they may not pay you right away, but if you write what they want to know, then you increase their trust in you. Result? They will come to you when, in the near future, they have a need for services that you offer.
People who just surf the Net, without using the Net to serve other people, simply don't understand how to use the Web to create value and, ultimately, become rich.
Zig Ziglar put it best: "You can have everything you want in life, if you help enough other people get what they want in life."
We live in a society of "information overload," so what people really, really want is concise and precise knowledge so they can improve their lives, their careers, their relationships.
Blogging is the best way to provide that knowledge, by sharing your expert knowledge.
Saturday, March 10, 2007
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