56. The most courageous decision you will ever make

Deciding to blog is one of the most courageous decisions you will ever make. That's because you come face to face with one key reality, upon which your self-esteem is likely based.

This reality is revealed by the simple question, "What exactly do you know?"

In other words, what valuable knowledge do you have?

For people who have a lot of useful and practical knowledge, the decision to blog is an easy one.

For people who do not have a lot of useful and practical knowledge, the decision is harder. Indeed, you could decide to write a blog but, like hundreds of thousands of other people, you might find out, after a dozen postings, that you really don't have much to say.

You come face to face with an embarrassing fact: you don't have that much knowledge.

Don't worry, that's okay. In such situations, you have two options:

1. You can focus on what you know, and then use methods to systematically refine what you know into finer and finer knowledge so you have an endless supply of new content to write about (more later on this technique)
2. You can stop blogging, and start reading books on your favorite topic(s) so as to seriously build your knowledge base