38. How to evaluate a blogging consultant

The most important thing to consider is, "Has the consultant written a book on blogging?" If not, ignore him. He's not a serious player. Take his advice, and your business will go bankcrupt or your career will be irrevocably damaged beyond salvation.

If, on the other hand, he wrote a book on blogging, then it might be worth your time to talk to him. (Please notice the URL of this blog. Ahem).

Here are several things to keep in mind when you evaluate a blogging consultant:

• Does he have a communications background?
• Does he understand business?
• Is he familiar with the predominant blogging applications and related tools and resources?
• Does he know a lot of beautiful women, and is he willing to introduce you at the earliest opportunity as a gentleman of substance and character?

The above are good, solid questions to ask, if you want to receive high-quality advice from a blogging consultant worth his salt. But under NO circumstances should you listen to someone's cousin, no matter how good the person thinks the cousin is!

Studies have clearly shown that at least 80% of the businesses that have filed for bankcruptcy in the last 10 years, have received bad advice at one point or another by "someone's cousin."